What is Apollo.io?

Apollo.io is a sales platform that combines a B2B contact and company database with email sequences, a dialer, an AI assistant and enrichment tools. It runs as a web app, connects to CRMs and email providers, and offers an MCP connection for AI tools such as ChatGPT, Claude and Cursor.

Who it's for

Apollo's pricing page describes Free for founders and early-stage teams, Basic for individual sellers doing regular outbound, and Professional for full-time reps who need higher credit limits and AI features. A Custom tier is described for teams that need custom volumes, SSO and dedicated support.

Pros & cons

Strengths

Apollo says its database holds 240M contacts and 30M companies, and its pricing page lists integrations with Salesforce, HubSpot, Outreach, SalesLoft and Marketo.
Apollo's AI Overview lists an AI Assistant, AI Research, Outbound Copilot, Lookalikes, Scores, an AI Writing Assistant, Pre-meeting Insights and Conversation Intelligence.
Apollo's comparison article lists Free at $0 with 900 credits a year, 2 sequences and basic filters, and Basic with 30,000 credits per user a year, unlimited sequences and CRM integrations.
The same article lists Professional with 48,000 credits per user a year, 5 mailboxes, a dialer, workflow automation and AI research, and Organization with 72,000 credits, 15 mailboxes, SSO and an international dialer.
Apollo's pricing page says credits are pooled across the team and that extra credits can be bought mid-cycle from Settings.
Apollo's AI policy says it does not share Customer Data with third-party providers to train their models without disclosure and consent, and that data sent to those providers is deleted from their platforms within 30 days.

Limitations

Apollo's credits page says unused credits expire at the end of each billing cycle and do not roll over; its terms say fees are based on credits purchased, not actual usage.
Apollo's credits page caps an email lookup at 1 credit per contact and charges only for verified emails, while its walkthrough article says mobile reveals cost several credits and AI research costs 1 credit per record and column. The credits page itself leaves the phone cost blank.
Apollo's terms say subscriptions are non-cancelable during the term, auto-renew unless you give 30 days' written notice, and payments are nonrefundable except in cases such as Apollo's convenience termination.
Free accounts can connect Gmail only, and paid plans add Microsoft Office and other email providers, per Apollo's pricing page.
Apollo's help article says data-sharing from a connected mailbox (to improve its contact database) is generally not optional on Free, Basic and Professional; Organization customers can discuss options with their account manager.
Apollo's own pages disagree on plan names and prices: the pricing page lists Free, Basic, Professional and Custom with no dollar figures, while Apollo's comparison articles list Organization at $119 per user a month, and the pricing page and one article differ on dialer wording.

Plans and pricing

Free: $0. Reported: 900 credits a year, 2 sequences, basic filters. Gmail connections only; no time limit.
Basic: $49 per user a month billed annually. Reported: 30,000 credits per user a year, unlimited sequences, CRM integrations. Monthly billing exists but its price was not listed.
Professional: $79 per user a month billed annually. Reported: 48,000 credits per user a year, 5 mailboxes, dialer, workflow automation, AI research. Monthly billing exists but its price was not listed.
Organization: $119 per user a month billed annually. Reported: 72,000 credits per user a year, 3-user minimum, 15 mailboxes, international dialer, SSO. The pricing page names Custom instead.
Custom: Contact sales. Pricing page describes custom volumes, SSO, advanced security and dedicated support; no price is listed.

Apollo's pricing page was fetched but showed no dollar figures, so prices and credits are Reported from Apollo's own comparison articles (apollo.io/insights), all in US dollars with annual billing. Monthly-billing prices and credit add-on prices were not found. Confirm on the live pricing page.

Details checked October 2026 against the vendor's own pages. Prices and limits change, so confirm before you buy. Official pricing page ↗

Sources

This profile was compiled from these public pages. We have not run hands-on tests.

Summary

Apollo.io — at a glance

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Apollo.io

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