What is Ideogram?
Ideogram is an image and video generation platform with a web workspace, standalone editing apps, its own image models plus models from other labs, and an API. Credits pay for generations, edits, upscales and API usage.
Who it's for
The vendor names creative teams, agencies, developers and businesses as its audience. It offers individual, team and enterprise plans, plus an API for adding generation and editing to other products.
Pros & cons
Strengths
- Free accounts that sign in with Google, Apple or Microsoft get 30 credits each week
- Plus, Pro and Team add private generation, and new images stay unpublished until you publish them
- On Plus, Pro and Team, generating with Ideogram models continues in a slower queue after credits run out, with no limit stated
- The standalone apps listed include Background Remover, Object Remover, Ad Resizer, Colorways and Material Swap
- The API offers image and video models through one endpoint, and the vendor lists MCP support for clients such as Claude and Cursor
Limitations
- On the Free plan, and on the legacy Basic plan, generated images are public
- Accounts created with email and password get no free credits and must buy credits or subscribe
- Unused monthly credits do not roll over, and yearly plans still receive credits monthly, not upfront
- Even on paid plans, custom models, partner models, reference-image generations, image edits and upscales still use credits after the allowance runs out
- Upscale sizes need a paid plan, and batch generation is listed for Pro and above
- Basic is no longer sold. Existing subscribers keep it with a slower queue up to a daily limit. Team requires at least 2 users
Plans and pricing
- Free: $0. 30 credits a week with Google, Apple or Microsoft sign-in. Generations are public.
- Basic (legacy): $8 a month, or $7 a month billed yearly. No longer sold. 960 credits a month, not private, slower queue up to a daily limit.
- Plus: $20 a month, or $15 a month billed annually ($180 a year). 2,400 credits a month, private generation, quality export, slower queue with no limit after credits run out.
- Pro: $60 a month, or $42 a month billed annually ($504 a year). 7,500 credits a month. Adds batch generation and a larger generation queue.
- Team: $30 per user a month, or $20 per user a month billed annually ($240 per user a year). 3,600 credits per user a month, minimum 2 users, central billing and admin.
- Pay as you go: 1 cent per credit. No monthly allowance. Credits are bought as needed, and API access is on a credit basis.
- Enterprise: Custom, contact sales. Custom allowances. Listed extras include private custom models, SSO, volume API discounts and priority support.
Prices and credits are from Ideogram's pricing page and docs, which agree. The vendor's pages word commercial use differently (the pricing FAQ says images can be used for any purpose including commercial, the docs FAQ says it depends on the Terms of Service), so read the Terms before relying on it. API rates were not shown on the pricing page when we checked. Confirm on the live pricing page.
Details checked October 2026 against the vendor's own pages. Prices and limits change, so confirm before you buy. Official pricing page ↗
Sources
This profile was compiled from these public pages. We have not run hands-on tests.
Ideogram — at a glance
Ideogram is an image and video generation platform with a web workspace, standalone editing apps, its own image models plus models from other labs, and an API. Credits pay for generations, edits, upscales and API usage.
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