What is Luma AI?

Luma AI makes a browser and iOS creative workspace (Dream Machine) for generating video, images and audio. It includes Luma's own Ray video models and UNI image models, and lists some third-party models.

Who it's for

Creators, marketing and advertising teams, and film and game studios generating AI video and images. Developers can use a separate credit-based API.

Pros & cons

Strengths

Ray3.2 video model: text-to-video, image-to-video, video modification and reframing
Multi-keyframe direction (up to 16 keyframes) and a low-credit Draft Mode
16-bit HDR output with EXR export on Ray3.2
Paid plans list third-party video and audio models alongside Luma's own
Commercial use is included on Plus

Limitations

Usage is credit-based; the cost of a generation varies by model and resolution, and monthly credits do not roll over (top-up credits do, for 12 months)
Luma's current pricing page lists no free plan, although an older help page describes one
Team and Enterprise pricing is by contacting sales
The API is billed separately from the web plans

Plans and pricing

Plus: $25/month billed yearly, or $30 billed monthly. 10,000 credits a month, commercial use.
Pro: $75/month billed yearly, or $90 billed monthly. 40,000 credits a month.
Ultra: $250/month billed yearly, or $300 billed monthly. 150,000 credits a month.
Team and Enterprise: Contact sales. Shared credits, usage analytics, SSO.

We could not load lumalabs.ai/pricing directly; the plans come from Luma's pricing support page. Watermark and resolution limits by plan were not confirmed.

Details checked October 2026 against the vendor's own pages. Prices and limits change, so confirm before you buy. Official pricing page ↗

Sources

This profile was compiled from these public pages. We have not run hands-on tests.

Summary

Luma AI — at a glance

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Luma AI

At a glance