What is Metricool?
Metricool is a social media management platform for scheduling posts, tracking analytics, building reports and analyzing competitor profiles across several networks and brands. It runs as a web app, and its pricing page also lists an AI assistant, an inbox and an MCP connection on every plan.
Who it's for
Metricool's plans scale from a single brand on the Free plan to agencies, with team and client management, roles and post approval on Advanced and Custom. Its pricing page does not list team members on Free or Starter.
Pros & cons
Strengths
- Metricool's pricing page lists a Free plan with $0 pricing: 1 brand, 20 scheduled posts a month, 5 competitor profiles, 30 days of analytics, the AI assistant and the Metricool MCP.
- Metricool lists Starter (up to 10 brands) with unlimited publishing under its Fair Use Policy, 100 competitor profiles, LinkedIn, PDF and PPT reports, unlimited analytics history, Flows, and Google Drive and Canva integrations.
- Metricool lists Advanced and Custom with unlimited team members, team and client management, role management, a post approval system, custom report templates, a Data Studio connector and the Metricool API (Zapier, Make).
- Metricool lists AI assistant credits per brand each month: 5 on Free, 20 on Starter and 35 on Advanced, with custom credits on Custom.
- Metricool says it can be canceled anytime, with paid access continuing to the end of the billing cycle and the account then becoming free. Upgrades credit the unused part of the old plan.
- Metricool's privacy policy says it stores all data on servers within the European Union and does not carry out international data transfers.
Limitations
- Free is limited to 1 brand, 20 scheduled posts a month, 30 days of analytics and 5 AI credits per brand a month, with no LinkedIn or X/Twitter connection and no Flows, Smartlinks, Google Drive or Canva integration.
- X/Twitter is an add-on on Starter and above: Metricool's help center lists $10 a month or $120 a year per connected X account. Advanced Analytics is a separate add-on, listed from $12 a month on Starter and $36 a month on Advanced.
- Team features, post approval, custom report templates and API access are listed for Advanced and Custom only; white label and a dedicated account manager are Custom only. Brand count sets the price: Starter covers 5 or 10 brands, Advanced 15, 25 or 50.
- Metricool's pages are not fully consistent: its premium-vs-free article describes Starter as up to 10 brands at $20 billed annually, while the pricing page prices up to 5 brands at $20 and up to 10 at $36. The same article says annual billing gives two months free, while the listed prices imply about 20% off.
- The pricing page does not state a refund policy. Metricool's privacy policy, as read, does not mention AI features or whether data is used to train AI models, and says data may be shared within the team.blue group.
Plans and pricing
- Free: $0. 1 brand, 20 scheduled posts a month, 5 competitor profiles, 30 days of analytics, 5 AI credits per brand a month. No LinkedIn or X/Twitter.
- Starter: From $20 a month billed annually (up to 5 brands), or $25 monthly. Up to 10 brands is $36 billed annually or $45 monthly. Unlimited publishing (Fair Use), 100 competitor profiles, LinkedIn, reports, 20 AI credits per brand.
- Advanced: From $53 a month billed annually (up to 15 brands), or $67 monthly. 25 brands is $85 annually or $107 monthly; 50 brands is $159 annually or $210 monthly. Adds unlimited team members, approvals, API, 35 AI credits per brand.
- Custom: Contact sales. More than 50 brands, white label, dedicated account manager, custom AI credits and business integrations.
Prices were read from Metricool's pricing page in USD, excluding VAT, with annual and monthly toggles; the page also offers EUR. The fetched text did not label which price column was annual or monthly, so the split was assigned by order and matches Metricool's premium-vs-free article for the $20/$25 and $53/$67 figures. Confirm on the live pricing page.
Details checked October 2026 against the vendor's own pages. Prices and limits change, so confirm before you buy. Official pricing page ↗
Sources
This profile was compiled from these public pages. We have not run hands-on tests.
Metricool — at a glance
Metricool is a social media management platform for scheduling posts, tracking analytics, building reports and analyzing competitor profiles across several networks and brands. It runs as a web app, and its pricing page also lists an AI assistant, an inbox and an MCP connection on every plan.
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