What is Semrush?
Semrush is a subscription marketing platform with an SEO toolkit (keyword research, site audit, backlink and competitor tools, rank tracking). Its Starter plan and above also include an AI Visibility toolkit that tracks how a brand appears in AI search.
Who it's for
Marketers, SEO specialists, content teams and agencies who monitor websites and search visibility. Larger organisations can use the Enterprise tier, which has custom limits.
Pros & cons
Strengths
- A free plan needs no credit card: 1 demo project, 10 reports per day and a limited set of AI Visibility features
- Paid plans have a 7-day free trial that can be cancelled at no charge
- Starter, Pro+ and Advanced plans combine SEO and AI Visibility tools
- Specialist toolkits (Traffic and Market, Local, Content, Social, Advertising, AI PR) can be added or removed at any time
- Monthly or annual billing; Semrush says annual billing saves up to 17%
Limitations
- Every plan includes one user seat; extra seats cost $45 (SEO and Starter), $80 (Pro+) or $100 (Advanced) per month
- The free plan is limited to 1 demo project and 10 reports per day
- The SEO plan does not include AI Visibility; Starter, Pro+ and Advanced track 50, 100 and 200 prompts a day
- Specialist toolkits are priced separately, for example Traffic and Market at $289 per month per added user
- Free trials disable exports
Plans and pricing
- Free: $0. 1 demo project, 10 reports per day, limited AI Visibility features.
- SEO: $139/month monthly (reported). 5 websites, 500 tracked keywords. No AI Visibility.
- Starter: $199/month monthly (reported). SEO plus AI Visibility, 5 websites, 500 keywords.
- Pro+: $299/month monthly (reported). 15 websites, 1,500 keywords.
- Advanced: $549/month monthly (reported). 40 websites, 5,000 keywords.
- Enterprise: Custom. Contact sales.
Semrush's own pricing page was blocked when we read it, so the monthly prices marked (reported) come from an independent source dated October 2026. Annual billing is cheaper. Confirm on semrush.com/prices.
Details checked October 2026 against the vendor's own pages. Prices and limits change, so confirm before you buy. Official pricing page ↗
Sources
This profile was compiled from these public pages. We have not run hands-on tests.
Semrush — at a glance
Semrush is a subscription marketing platform with an SEO toolkit (keyword research, site audit, backlink and competitor tools, rank tracking). Its Starter plan and above also include an AI Visibility toolkit that tracks how a brand appears in AI search.
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