What is Phrase?

Phrase is a cloud localization platform that combines a translation management system (Phrase TMS), a software string management tool (Phrase Strings), machine and AI translation (Phrase Language AI), and workflow automation (Phrase Orchestrator). It runs in the browser and connects to code repositories, design tools and content systems through an API, a CLI and integrations.

Who it's for

Its pricing page groups plans for freelancers and language service providers, software UI/UX teams, and larger business and enterprise localization teams. The Phrase TMS page describes the TMS as aimed at enterprise localization teams handling files and multilingual releases with multiple vendors.

Pros & cons

Strengths

The pricing page says all plans come with a 14-day free trial.
The Phrase Strings page lists file formats such as JSON, YAML, XML, PO/Gettext, iOS Strings, Android XML, Flutter ARB and CSV, names GitHub, GitLab and Figma integrations, and mentions an API, webhooks, a CLI and over-the-air updates.
The Phrase TMS page says it supports 50+ file formats and over 50 integrations, and offers translation memory, term bases, automated project creation and quality checks.
Both product pages say they give access to 30+ machine translation engines, including bring-your-own engines, with automated quality scoring (vendor-reported).
The Phrase terms say the customer remains the owner of its content, and that training models that produce text outputs (such as translations) on it is subject to the customer's prior approval.
Phrase's support pages say admins are notified at 80% and 100% of a capacity limit, and that capacity can be added in the product through recurring or one-time top-ups.

Limitations

No permanent free plan is listed; the pricing page offers a 14-day free trial only.
Plans are capacity-based. Phrase's support page says that at or above a limit, features are restricted (for example machine translation may become unavailable, new projects and keys may be blocked, and workflows undeployed), with read-only access kept. One-time top-ups cost about 40% more per unit, and unused capacity does not roll over.
The terms say all fees are non-cancellable and non-refundable, and renewal notice must be given at least 30 days before the subscription period ends or it renews for another period. Amounts bought outside the subscribed scope are billed as On-Demand Fees, invoiced monthly in arrears.
Business and Enterprise pricing is custom, and the Freelancer plan has no Phrase Strings seats and 1 TMS seat, so it does not cover software string management. The terms also restrict LSP plans to language service providers only.
The terms let Phrase use customer content to train its machine learning models without sharing them with other customers, and the pricing page conflicts with itself on some figures (Professional Strings seats are listed as 15 in one place and 150 in another).

Plans and pricing

Freelancer: $27 a month billed annually. 1 TMS seat, no Strings seats, 1,000,000 machine translation units a year, 650,000 TMS processed words a year (300,000 paid plus 350,000 complimentary quoting capacity).
Software UI/UX: $525 a month billed annually. 15 Strings seats, unlimited TMS seats, 1,000,000 Strings managed words, 5 Strings projects, 1,000,000 machine translation units and 10,000 AI units a year.
Professional: $525 a month billed annually. Unlimited TMS seats, 2,000,000 machine translation units and 20,000 AI units a year, 4,000,000 TMS processed words a year; Strings seats listed as 15 and as 150 on the same page.
Team: $1,245 a month billed annually. 20 Strings seats, unlimited TMS seats, 1,200,000 Strings managed words, 2,500,000 TMS processed words, 12,000,000 machine translation units and 25,000 AI units a year.
Business: Custom. Contact sales; 150 Strings seats and unlimited TMS seats listed, with higher usage capacity. Listed capacity figures differ between sections of the page.
Enterprise: Custom. Contact sales; unlimited TMS seats, Strings seats listed as 150+ and as Custom, and custom capacity.

Prices and capacity were read from Phrase's official pricing page, which showed numbers with no currency symbol and a USD, EUR, GBP and CZK selector, so the $ figures are Reported as USD. The page text was long and the Developer & Designer and Freelancer & LSP groups were not clearly labeled, and Business capacity figures differ between two sections. Confirm on the live pricing page.

Details checked October 2026 against the vendor's own pages. Prices and limits change, so confirm before you buy. Official pricing page ↗

Sources

This profile was compiled from these public pages. We have not run hands-on tests.

Summary

Phrase — at a glance

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Phrase

At a glance