What is Sprout Social?

Sprout Social is a paid social media management platform for publishing, a shared inbox, review management, monitoring and reporting. It includes an AI assistant called Trellis and AI Assist writing features, and runs on the web plus iOS and Android apps.

Who it's for

Sprout prices every plan per seat, from Essentials for up to 5 profiles to a quote-based Enterprise plan, so it targets social teams of different sizes. Higher tiers add unlimited profiles, sentiment analysis, an API and helpdesk integrations, and Enterprise adds onboarding, SSO setup and priority support.

Pros & cons

Strengths

Sprout's pricing page lists a 30-day free trial with no credit card required.
Sprout lists Trellis in every plan with 100 AI credits per seat each month, and its help center says AI Assist features do not count toward that usage limit.
Sprout lists unlimited profiles from Professional (Essentials and Standard connect 5), with 10 brand keywords per group on Standard and Professional and 20 on Advanced.
Sprout lists the Sprout API, Salesforce and Zendesk helpdesk integrations, sentiment in Smart Inbox and Reviews, and Message Spike Alerts on Advanced.
Sprout lists Enhance Post by AI Assist from Professional and Enhance Reply by AI Assist from Advanced, plus unlimited AI-generated alt text on lower tiers.
Sprout says its generative AI features do not use customer data to train third-party models, and that its contracts with providers (it names AWS, Anthropic and OpenAI) bar training on data or prompts sent to them.

Limitations

There is no free plan. Essentials, the entry tier, is priced per seat and connects 5 social profiles, with no brand keywords listed.
Trellis Chat and Skills use credits: 100 per seat each month in every plan. Trellis Plus is a paid add-on at $28 per user a month billed annually or $35 billed monthly, with 1,000 credits up to a fair use cap whose size is not stated. Unused credits are forfeited at the monthly reset.
Premium Analytics, Listening, Employee Advocacy and Professional Services are separate add-ons for Standard and above, and Sprout lists no prices for them. Sprout notes that adding profiles as add-ons can cost more than moving to Professional.
The pricing page does not label the Standard, Professional and Advanced prices as annual, and gives a monthly-billing price only for Essentials. Help articles also disagree: one says both Trellis tiers reset on the monthly billing date, another says Trellis Plus resets on the subscription date.
Cancellation takes effect at the end of the current contract term, and publishing then stops. After a trial ends without a subscription, Sprout deletes account data 30 days later. Sprout's AI data page does not describe an opt-out or how long prompts are kept.

Plans and pricing

Free trial: $0 for 30 days. No credit card required, per the pricing page. Not a free plan; publishing stops when the trial ends.
Essentials: $79 per seat a month billed annually, or $99 per seat billed monthly. Up to 5 profiles, optimal send times, profile and post reporting, Trellis with 100 credits per seat a month. Labeled NEW.
Standard: $199 per seat a month (annual billing headline). 5 profiles, 10 brand keywords per group, consolidated inbox, keyword and location monitoring, review management, 100 credits per seat. Monthly-billing price not shown.
Professional: $299 per seat a month (annual billing headline). Unlimited profiles, 10 brand keywords per group, message tagging, competitor and paid insights, approval workflows, Enhance Post by AI Assist. Monthly-billing price not shown.
Advanced: $399 per seat a month (annual billing headline). 20 brand keywords per group, sentiment analysis, Sprout API, Salesforce and Zendesk integrations, Enhance Reply by AI Assist, Message Spike Alerts. Monthly-billing price not shown.
Enterprise: Custom. Quote-based; adds white-glove onboarding, dedicated SSO setup, tailored plan and priority support.
Trellis Plus (add-on): $28 per user a month billed annually, or $35 monthly. 1,000 credits per month up to a fair use cap; seats are assigned by admins in AI Settings.

Prices were read from Sprout's pricing page, a Sprout plan-guide article and Sprout help articles this session. The pricing page headlines annual billing but only labels Essentials explicitly; monthly rates for Standard and above could not be verified, and no add-on prices (other than Trellis Plus) were listed. Prices are in US dollars per seat. Confirm on the live pricing page.

Details checked October 2026 against the vendor's own pages. Prices and limits change, so confirm before you buy. Official pricing page ↗

Sources

This profile was compiled from these public pages. We have not run hands-on tests.

Summary

Sprout Social — at a glance

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Sprout Social

At a glance