What is Loom?
Loom is a video messaging tool from Atlassian for recording your screen, camera and voice and sharing the recording as a link. It runs on the web and in apps, and the vendor lists integrations with Slack, Jira, Confluence, GitHub, Gmail and Notion.
Who it's for
The vendor aims it at teams that want to explain work asynchronously with short videos, with paid tiers for larger workspaces and an Enterprise tier for security and admin needs. It also offers a discounted Education plan for verified teachers, students and institutions.
Pros & cons
Strengths
- The Starter plan is $0 and the pricing page lists unlimited screenshots, transcriptions in 50+ languages, closed captions, viewer insights, comments and emoji reactions.
- Loom's AI features page lists auto titles, auto summaries, auto chapters, AI workflows (turn a video into a document, message or Jira bug report), filler word removal, silence removal and edit by transcript.
- Business is listed with unlimited videos, recording up to 4K, no Loom branding, custom branding, engagement insights, password-protected videos and priority support.
- Creator Lite members are free: the Business FAQ says up to 50 can be added to a Business workspace and only Creators count toward cost.
- Enterprise is listed with SSO (SAML), SCIM provisioning, user roles, an activity log, custom data retention policies, a 99.95% uptime SLA and a dedicated account manager.
- The AI page says OpenAI and other model providers do not retain Loom inputs and outputs or use them to improve their services.
Limitations
- Starter is capped at 25 videos per person, 5-minute recordings and 720p video quality, per the pricing page.
- Auto summaries, chapters and tasks apply only to videos recorded after buying Business + AI or Enterprise, and most AI features are not in the base Business plan.
- Summaries, titles and chapters are supported on the iOS app but not the Android app, per Loom's AI features page.
- Business is priced per user, and the pricing page does not list the exact annual per-user price; it says annual billing saves up to 17%. Enterprise has no public price.
- Vendor pages differ on some Business details: the pricing page lists unlimited recording length and 3 additional spaces (4 total), while the Business FAQ lists up to 6-hour recordings and up to 3 spaces.
- The Business FAQ says purchases made on Loom.com and on Atlassian.com follow different billing policies for purchases after October 23, 2024, and the pages read do not cover refunds.
Plans and pricing
- Starter: $0. 25 videos per person, 5-minute recordings, 720p, up to 50 members, up to 50 free Creator Lite members, one all-company space. No Loom AI features beyond auto titles.
- Business: $18 per user a month. Unlimited videos, 4K recording, no Loom branding, custom branding, engagement insights, 4 spaces, upload and download videos, priority support. Annual billing saves up to 17%.
- Business + AI: $24 per user a month. Everything in Business plus AI workflows, auto summaries, chapters and tasks, filler word and silence removal, edit by transcript, auto meeting notes, admin insights. 14-day free trial.
- Enterprise: Custom pricing. Everything in Business + AI plus SSO (SAML), SCIM, advanced privacy controls, unlimited spaces, custom data retention, 99.95% uptime SLA, dedicated support. Contact sales.
- Education: Discounted, price not listed. For verified teachers, students and institutions through Atlassian's educator discount program.
Prices were read from Loom's pricing page, which shows $18 (Business) and $24 (Business + AI) per user a month with a Monthly/Annually toggle and 'save up to 17%'; the annual figure was not shown, and one independent article reports the same $18 and $24 as annual-billed. The currency is shown as '$' only, and the Education price was not listed. Confirm on the live pricing page.
Details checked October 2026 against the vendor's own pages. Prices and limits change, so confirm before you buy. Official pricing page ↗
Sources
This profile was compiled from these public pages. We have not run hands-on tests.
Loom — at a glance
Loom is a video messaging tool from Atlassian for recording your screen, camera and voice and sharing the recording as a link. It runs on the web and in apps, and the vendor lists integrations with Slack, Jira, Confluence, GitHub, Gmail and Notion.
Try Loom →