AI tools for marketers: 25 tools by task
Marketing work splits into search, content, ads, social and outreach. These are the tools in our directory for each, side by side, with starting prices and free plans.
Listed by task, alphabetical within each task, not ranked and not tested: we have not used these tools. Descriptions and starting prices are the ones on each tool's page, from the vendors' own sites and other public sources, and they change, so confirm on the vendor's site before you pay.
Before you pick a tool
- Check what a seat or project means. Marketing tools price by user, project, keyword or profile. Count what you need before you compare starting prices.
- Keep a human edit in the loop. AI-written copy can repeat claims you cannot support. Check facts, prices and claims before anything is published, and follow the advertising rules where you sell.
- Look at brand and data settings. Check whether the tool can learn from your brand material and what the vendor says about using your content to train its models.
SEO and search4 tools
Keyword research, site audits and content optimization.
- AhrefsSEO toolset for keyword research, site audits, rank tracking and backlink analysis. Free account for verified sites; paid plans start at $29 a month (Starter, monthly billing only).Free / $29+
- Frase.ioSEO and AI-search content platform for research, writing, auditing and publishing, with a 7-day free trial. Starts at $39 a month billed annually ($49 monthly).$39/mo
- SemrushSEO and marketing suite with keyword, site audit and competitor tools plus AI Visibility tracking. Free plan and paid tiers from $139/mo.$139/mo
- Surfer SEOContent optimization and AI-search visibility tool for SEO writers and teams. Plans start at $49 a month billed annually; 7-day Pro trial, no ongoing free plan.$49/mo
Content writing4 tools
Tools for marketing copy and long-form drafts.
- AnywordAI copywriting platform that predicts how marketing copy will perform. Starter is $39 a month billed annually ($49 monthly); no free plan, 7-day trial.$39/mo
- Copy.aiAI platform for go-to-market teams with chat, workflows and agents, now owned by Fullcast. Chat plan is $24 a month billed annually (5 seats); no free plan on its pricing page.$24/mo
- Jasper AIAI platform for marketing teams with brand voice, knowledge assets, agents and a no-code Studio. Pro is $59 per seat a month billed annually ($69 monthly); 7-day trial.$59/mo
- WritesonicAI search visibility platform that tracks brand mentions in ChatGPT, Gemini and Google AI Overviews, with agents for content and SEO fixes. Starter is $79 a month billed annually; free trial.$79+/mo
Ads and creative5 tools
Ad copy and creative generation.
- AdCreative.aiGenerates ad creatives, copy, photos and videos, with creative scoring. Starter is $20 a month billed annually ($39 monthly); 7-day trial, no free plan.$20/mo
- HeyGenAI avatar video platform with voice cloning and video translation in 175+ languages on paid plans. Free plan; Creator is $29 a month ($24 billed annually).Free / $29+
- MidjourneySubscription AI image and short-video generator used on midjourney.com and in Discord. Basic is $8 a month billed annually ($10 monthly); no free tier.$8+/mo
- OmnekyAI ad platform that generates image and video ads, launches them to ad channels and reports performance. Lite is $24 a month billed annually ($29 monthly); 7-day free trial.$24/mo
- SynthesiaAI video platform that turns scripts into videos with AI avatars and voices in 140+ languages. Free Basic plan (watermarked); Starter is $29 a month.Free / $29+
Monitoring and PR2 tools
Brand mentions and press outreach.
- Brand24Social listening and media monitoring tool that tracks keyword mentions and sentiment across the web and social media. Starts at $199 a month billed annually ($249 monthly).$199/mo
- ProwlyPR software acquired by Semrush, now the AI PR Toolkit, for finding media and sending pitches; Base is $149 a month, billed annually (7-day trial).$149/mo
Email outreach3 tools
Cold email and sequence tools.
- Instantly.aiCold email outreach platform with unlimited email accounts and warmup, plus separate credits plans for lead data and AI agents. Outreach starts at $47 a month, billed monthly.$47/mo
- lemlistSales engagement platform for email and multichannel outreach with a lead database; Email plan from $55 a month billed yearly ($69 monthly).$55/mo
- SmartleadCold email outreach platform with unlimited mailboxes, warmup and a unified inbox; Base is $32.50 a month billed annually ($39 monthly), with a 14-day trial.$32.50/mo
Tools on this page with a free plan5 tools
These list a free plan on their tool page. Free plans differ a lot in limits, watermarks and what you may do commercially, so open the profile before you rely on one.
- AhrefsSEO toolset for keyword research, site audits, rank tracking and backlink analysis. Free account for verified sites; paid plans start at $29 a month (Starter, monthly billing only).Free / $29+
- BufferSocial media scheduling tool priced per channel, with a free plan for 3 channels and an AI Assistant for drafting and repurposing post text.Free / $5+
- HeyGenAI avatar video platform with voice cloning and video translation in 175+ languages on paid plans. Free plan; Creator is $29 a month ($24 billed annually).Free / $29+
- MetricoolSocial media scheduling, analytics and reporting tool with a Free plan for 1 brand; paid plans start at $20 a month billed annually ($25 monthly).Free / $20+
- SynthesiaAI video platform that turns scripts into videos with AI avatars and voices in 140+ languages. Free Basic plan (watermarked); Starter is $29 a month.Free / $29+
No tool matches that search.
Side-by-side comparisons for these tools16
- Jasper AI vs Copy.ai
- Jasper AI vs Writesonic
- HeyGen vs Synthesia
- Semrush vs Ahrefs
- Buffer vs Hootsuite
- Hootsuite vs Sprout Social
- lemlist vs Instantly.ai
- Smartlead vs Instantly.ai
- Surfer SEO vs Frase.io
- AdCreative.ai vs Anyword
- Taplio vs Postwise
- Predis.ai vs Metricool
- Metricool vs Buffer
- Brand24 vs Sprout Social
- Ahrefs vs Surfer SEO
- Metricool vs Hootsuite
More guides: Free AI tools · AI tools by monthly price · Compare tools. Other guides by goal: Creators · Freelancers · Small businesses · Job seekers · Developers · Researchers and students · Security · Teachers · Architects and designers · Startup founders.
Social media7 tools
Scheduling, publishing and writing for social.